What is The Other Market?


The sociologist Manuel Castells, in the documentary from VPRo Time For Change, states how people accept capitalism, not because they agree with it, but because it is the only system they know. A market, one of the most inclusive spaces, seems like a perfect context to hint people with different alternatives, evident in the market itself, the products and services, and the way these are traded.

These interventions stage up events that unveil the true aim of the project: foster public dialogue about relevant issues. The objects, the cart, the actions, serve as an excuse, a platform, to engage ordinary people in public dialogues and amplify their voices through different media. The interventions also play with the ambiguity of the law and informality, for they imply trading things on the street (illegal), yet with no money involved (legal).

This project is a long term experiment around value, and finding ways of building new type of value that does not rely on traditional economics nor a monetary system. It does not attempt to fix the system, nor build a new one, but expose the flaws of the existing one, as well as hinting alternatives. In words of Tony Fry, we envision the formation of a critical mass of sufficient agency to make a major difference.

In this blog you can stay updated on the upcoming sales of The Other Market in different cities (NEXT OTHER MARKETS), as well as check the archive of past events (by city). You can also download The Other Toolkit in order to start a TOM in your own city, watch The Other Tube, listen to The Other Radio and read The Other Zine

ALL THE CONTENT (The Other Media) from this blog is available for anybody to download, print, scan, remix, hack, share and distribute as they wish… moreover, we want to encourage people to do so! The producer and MC Zé Fuga already did so, with a mix of one of the street dialogues.


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